IWC x Filling Pieces
Bridging the gap between streetwear and luxury watchmaking
Overview
Why not take two success stories and combine them to create something magnificent?
United in their passion for craftsmanship, sustainability and diversity, the worlds of premium streetwear and luxury watchmaking joined forces in a unique collaboration - the 'Low Top Ghost Woodland' sneaker - inspired by IWC's iconic Woodland chronograph watch.
The collaboration sneaker was limited to just 100 pairs and only available online and at the Filling Pieces flagship store in Amsterdam.
Client
IWC Schaffhausen
Agency
Scholz & Friends
A curated pop-up space within the Filling Pieces flagship store in Amsterdam brought the shared brand universe to life. Over three weeks, guests had the opportunity to participate in panel discussions and watchmaking masterclasses.
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