The End of Season Sale is one of the most important events in Zalando's retail calendar. With discounts of up to 50-70% on all product categories, the sale is an essential opportunity for the company to clear out stocks.

My challenge was to develop an overarching on- and off-site communication concept that activates a pressing desire in the target group to stock up on sale items.

The campaign was delivered across all channels and touch points, including OOH, social media, newsletter and display advertising.

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